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Excellence at the work predicts very little about excellence at leading the work. Here is what to assess instead.
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Talent DevelopmentManagers do not need certification to coach. They need to stop answering the first question and ask four better ones.
Managers often tell us they do not have time to coach their people. When we observe them, the problem is rarely time. It is that their default response to any question is an answer, which is fast in the moment and expensive over a year because it guarantees the question returns.
Coaching, in a management context, is a narrow and learnable skill. It is not therapy and it does not require a credential. It is the discipline of helping someone think for ninety seconds longer than they would have alone.
This structure covers the majority of one-on-one moments where a manager is tempted to solve.
Then, and only then, offer your view if you have one, labeled clearly as your view rather than an instruction.
Every time you answer a question your report could have answered, you buy three minutes and sell an hour.
Coaching is the wrong mode in at least three situations, and using it there is frustrating for everyone.
When someone lacks the information, tell them. When the stakes are severe and time is short, direct them. When the issue is performance falling below a clear standard, give feedback plainly rather than asking questions that feel like a trap.
The skill is in the switch. Say which mode you are in: I am going to be directive on this one because of the deadline.
The most common failure we see in practice is a manager asking a good question and then filling the pause after four seconds. The thinking happens in that pause. Count to seven silently if you need a mechanism. Nearly every manager finds this the hardest part and the highest yield.
Coaching does not need a dedicated hour. It needs to live inside conversations that already happen: the fifteen minutes before a review, the walk out of a difficult meeting, the Slack message that would otherwise get an instant answer.
A practical target is one coaching question per one-on-one for a month. Managers who do this typically report two changes: their reports arrive with proposals rather than problems, and their own escalation volume drops noticeably.
Your team makes more decisions without you and the decisions are of similar quality. People bring you the two calls that genuinely need your input rather than the twelve that do not. You are less busy and more useful.
That is the entire case for coaching as a management skill. It is not primarily an act of generosity. It is the only way to build a team that scales past your own attention.
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